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"Estonia's Tallinn Music Week helps reshape the industry", Euronews


Tallinn Music Week showcases an eclectic mix of around 250 artists from 33 countries. Almost every genre of music imaginable is on offer. Representatives from the music industry also flock to the event for a 2-day conference. This year, they're discussing how – with the support of the European Commission via the Creative Europe Programme – the music industry can continue to be developed for the digital age. Experts are looking to the success of funding strategies for European cinema for inspiration.

Barbara Gessler, Head the culture programme for the European commission's Creative Europe scheme told euronews: "During the next funding round at the latest, we wish to implement specific support for the music sector. I can't say yet, what it will look like because we are of course in the middle of the dialogue with the industry. But I have to say that we do have a firm financial framework which is valid until 2020."

Estonia will take on the EU council Presidency this summer. The country's new President Kersti Kaljulaid says The Digital Single Market will be high up on their agenda. This has huge implications for the music sector, particularly in addressing the 'value gap' whereby, despite an explosion in music consumption, revenues are not finding their way back to the artists.

We caught up with the President of Estonia, Kersti Kaljulaid. She explained: "Digital society exists already in Estonia. So we badly need the rest of Europe and the world to join in. All rules, laws and common sense applicable in the real world can similarly be applied in the digital world. And this is what we will be seeking the answer for during our EU Council Presidency. "

The music industry employs more people in Europe than any other creative industry, and it is growing fast. The 'Music Moves Europe' strategy would provide a sort of tool-kit to promote and export European music and improve visibility for existing funding schemes. This whole process is, unfortunately, impacted by Brexit – as Britain's pop powerhouse represents an important part of the European music and cultural scene.

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